Loyalty Marketing: A Genuine Complement to Your Search Engine Optimization (SEO) Strategy

The two significant factors of the marketing mix are loyalty and search. These two ingredients are most important in any marketing strategy. Loyal marketing and search can raise the brands’ standard. In this time where everything is growing rapidly, no one can deny the importance of online marketing of the brands in order to sustain in the business world. So, there are different marketing channels available online which can increase the product’s advertisement and sale.

Loyalty and search are two important factors which are usually misused by some businesses. Well, these two factors should be considered as the weapon of your product sales. When you are managing and planning the marketing of your products, you should keep in mind that loyalty and search can give a hike to your business. Understanding the customer can be difficult but, you should pay keen attention to loyalty and search. By doing this, your business can grow faster and easily you can grab a large group of loyal customers.

Loyalty and Search Engine Optimization Strategies

As a business, you should understand the role of each and every strategy which is implementing in the sales world. Search and loyalty, are two significant strategies from all the other strategies. Customer acquisition is one factor, which is important but it is not the end. Other things like loyalty and search are most important as compared to any other strategy for marketing purpose. When you focus on the search engine optimization (SEO) it can give you long-lasting and some potential buyers. When you are loyal to your brand and search engine strategies, you can build a good relationship with your customers.

These days, businesses are just spending their huge amount only on Search Engine Optimization. A study shows that a single business is usually spending $3,000 to $ 5,000 every month on Search Engine Optimization. But, the results are not as much fruitful. In this advertisement world, you should know that there is a linkage between Search Engine Optimization and Loyalty. People are just focusing on Search Engine Optimization and they are ignoring the importance of Loyalty. Business who are spending their money on Search Engine Optimization (SEO), are just wasting their huge part of the money. You can come back as a successful businessman if you focus on Customer’s Loyalty. If you can rightly use the Loyalty, you can retain your customers for a longer time, which is actually beneficial for your sales. You can earn more with loyal customers and by retaining the customers as compared to just focusing on Search Engine Optimization. Loyalty can give your business lifetime value and recognition.

Meeting the Expectations of your Customers

Amazon is the name, everyone is familiar with. They use the strategy of loyalty and search engine optimization. They attract customers and then retain them for a longer time. That is why Amazon is one of the best online stores in the world now. If you want to be at number one or you want to increase your sales then you should retain your loyal shoppers. Do not lose your even one customer even.

People find Amazon one of the best and easy online shopping site. Because when they want to find any product, Amazon gives them a range of similar products and their specifications. Amazon makes searching easy for the customers. Customers can search for anything with all the specifications and prices on the one site that is Amazon. So, the people who shop from Amazon, find it easy and convenient. They stick to the Amazon and become loyal to it.

Importance of Reviews

Customers always give feedback or they write reviews on your products. Do not think such things are useless. You can here retain your customers by giving them a positive response and improving the quality of your product. You can build your loyal customers if you reply to them and take actions of their complaints.

12 SEO Goals for 2019: Some Amazing Ideas that will Inspire You

New year, New goals, New ambitions, New dreams. 2019 is just in. time is fleeting and world is growing faster. Every business person should ruminate on SEO goals in a most dynamic way. The word SEO (Search Engine Optimization) is an integral part of your business, for every SEO professional, and for every project. SEO community plays a vital role in teaching you SEO goals.

In this article, I pen down astonishing SEO goals for 2019 which I have learned from the SEO community around the globe.

Well Thought Out SEO (Search Engine Optimization) Goals for 2019

Chase the Long-Tail

Hey, my folks! You will definitely get to know the goal # 1 by the quote of Chief Content Engagement Director, Christoph Trappe. “Stick to the goal of finding the sweet spot on the long tail. The most amazing thing is, being able to share your own story to the world, be found and driven. Do not go there, where everyone is rewarded, but still go with the relevance”.

Keep Yourself Aware with the New Technology and Its Impact On SEO

If you want success in this world, remember one of the most significant things. Study the new technology. Whether you are a student, whatever profession you have, or being a housewife. It will help you in getting success, will shape your future, and enhance your career. In digital marketing world, the study of the new technology is essential for everyone. When you put yourself in the study of new technology, you will be able to implement into your business regarding SEO tactics, which will be fruitful in the future.

Voice Search is Important More Than Anything

Do you know voice search is crossing the questions and answers search? With the new year, new things and tactics are penetrating in the globe and on the internet as well. People are changing and strategies are also getting change. So, as an SEO expert, you should understand the voice search over the questions and answers. Virtual assistance is key these days.

Keep yourself up-to-minute as an SEO Professional

With the passing of every minute, every industry changes. So, in order to get success over others, keep yourself aware of the new changes and trends. Google algorithm changes will definitely teach you new ideas, new content, and better results. If you study and understand that. To be ahead over others, keep yourself up-to-date and welcome the change.

Welcome the Featured Scrap of Information

Michael Brown Jr., Senior SEO Manager at Jellyfish Online Marketing, strongly recommends for SEO goals, adapt the featured scrap of information. According to him, stay connected with the Google snippet tests in order to grab the future opportunities.

Improve the Speed of Page Loading

One of the important things for improving your sites. Being an SEO professional, you should pay keen attention to this point. Speed up your page loading time to less than four seconds. This could be done through image optimization, minimizing HTTP requests, and reducing the number of plugins and pixels on your sites.

Give Links

To be on the top of the SEO, agencies should conduct more link audits. Pay more attention to fixing the outbound broken links and in getting backlinks.

Connect SEO with CRO

CRO stands for Conversion Rate Optimization. You 2019 goal for SEO expert should be, SEO and CRO should work together.

Personal Branding is Important

Bill Hartzer, SEO & Domain Name Consultant at Hartzer Consulting says your SEO goal should be work on the personal brand as compared to work for the agencies. If you are having your own personal brand, you can up on the top in the digital marketing industry as the time is changing.

Organize Yourself and Your Business

To be a step ahead over others, organize yourself and also organize the way of your working by making proper task lists and up-to-date list of your goals.

Make Your Clients Happy

Daria Khmelnitsky, the SEO Specialist at SEO Ranking, says, the best thing correlates your own professional goals with the client’s goals. That will be great for your business. Always try to keep your clients happy.

Tell a Better Story

You should improve yourself and tell better version of your SEO stories to your clients. Keep yourself up-to-date with the KPI information as well.


Getting Ready For Mobile-First-Index – The Need of the Hour

Google has shifted things to mobile-first-index and the way it crawls though the web pages is now completely different. It may not matter much for the end users but things have changed drastically for the SEO people. Previously, the search results mainly included the websites that were suitable for desktop browsers. Now, the compatibility with mobile browsers is the main thing that Google looks for while displaying results. So, the SEOs now need to make sure that their sites are based on mobile friendly structures so that they could get some attention from search engines.

Reason Google is switching to Mobile-First-Index

You may wonder why Google is paying too much attention to the mobiles. Since the start of current decade, there has been a surge in the use of mobile all over the world. In 2010, there were half billion mobile users around the globe. Now the survey suggests that this number has touched 3 billion. Thus, it would not have made any sense if Google would not have followed the trend.


Deployment of Mobile-First-Index basically means that Google is now going to give preference to the mobile versions of the websites. The process has just begun. Google is consistently updating its algorithms to make things going in the direction it wants. However, the matter of fact is that it is going to take years for Google to fully shift things to Mobile-First-Index.

Things that SEOs need to know

You will not have to do any kind of overhauling in your SEO strategy in order to find compatibility in the mobile-first world. Most of the SEO strategies are going to be useful. Even the Google has told that you are not going to be penalized if you are running the desktop of version of your site. XML sitemap, backlinks, and canonical tags are going to be the same.

There are some things that you have to take into consideration in this regard.

  • The mobile and desktop versions of your site should be similar from the perspective of content, website structure, and internal links.
  • The crawl rate is going to be changed. Make sure that your servers have the capacity to deal with this change.
  • You will need to monitor the indexation status.
  • You will need to ensure the validity of robot.txt file.
  • You will have to keep an eye on server log files.

Things you will need to avoid

There are some things that Google will specifically ask you not to do. They mainly include mobile interstitials and Flash content.