Google has shifted things to mobile-first-index and the way it crawls though the web pages is now completely different. It may not matter much for the end users but things have changed drastically for the SEO people. Previously, the search results mainly included the websites that were suitable for desktop browsers. Now, the compatibility with mobile browsers is the main thing that Google looks for while displaying results. So, the SEOs now need to make sure that their sites are based on mobile friendly structures so that they could get some attention from search engines.
Reason Google is switching to Mobile-First-Index
You may wonder why Google is paying too much attention to the mobiles. Since the start of current decade, there has been a surge in the use of mobile all over the world. In 2010, there were half billion mobile users around the globe. Now the survey suggests that this number has touched 3 billion. Thus, it would not have made any sense if Google would not have followed the trend.
Deployment of Mobile-First-Index basically means that Google is now going to give preference to the mobile versions of the websites. The process has just begun. Google is consistently updating its algorithms to make things going in the direction it wants. However, the matter of fact is that it is going to take years for Google to fully shift things to Mobile-First-Index.
Things that SEOs need to know
You will not have to do any kind of overhauling in your SEO strategy in order to find compatibility in the mobile-first world. Most of the SEO strategies are going to be useful. Even the Google has told that you are not going to be penalized if you are running the desktop of version of your site. XML sitemap, backlinks, and canonical tags are going to be the same.
There are some things that you have to take into consideration in this regard.
- The mobile and desktop versions of your site should be similar from the perspective of content, website structure, and internal links.
- The crawl rate is going to be changed. Make sure that your servers have the capacity to deal with this change.
- You will need to monitor the indexation status.
- You will need to ensure the validity of robot.txt file.
- You will have to keep an eye on server log files.
Things you will need to avoid
There are some things that Google will specifically ask you not to do. They mainly include mobile interstitials and Flash content.